Your Clinical Expertise.
HIPAA-Compliant Software.
You know exactly what the software should do—you live the workflow every day. We build it with HIPAA compliance from sprint one, so you never risk PHI security.
You Have the Expertise. You Need the Infrastructure.
You solve this workflow problem every day in your practice. You know exactly what the software should do. But building it yourself means navigating a compliance minefield.
"I can't risk PHI security"
You have patient data that must stay protected. One breach could end your career and your startup. Generic dev shops don't understand the stakes.
"No-code hit a wall"
You tried Bubble, Glide, or Airtable. It worked for the prototype—until you needed BAA support, audit logs, PHI de-identification, and secure data flows.
"I'm still seeing patients"
Time poverty is real. You're running a practice 40-60 hours a week and building a company on the side. You need a team that moves fast without you micromanaging.
"Generic EHRs are broken"
Epic and Cerner weren't built for your specialty. You lose 2+ hours daily fighting clunky, non-specialized interfaces that don't match your actual workflow.
"Agencies don't get clinical"
You've talked to dev shops that don't know a SOAP note from a soap dish. They can't map clinical flows or understand why charting happens the way it does.
"Compliance later costs 3-5x"
Retrofitting HIPAA compliance after launch is exponentially more expensive. You need it baked into the architecture from the first line of code.
From Exam Room Insight to Pilot-Ready Product
A proven 3-phase process built specifically for clinician-founders.
Clinical Workflow Mapping
We map your actual clinical process—not a generic template. Every step, decision point, and data touchpoint from your exam room becomes the product blueprint.
- Shadow your real workflow
- Define compliance requirements
- Scope the tightest viable MVP
HIPAA-First Development
Built on BAA-ready infrastructure from line one. Encrypted PHI, audit trails, role-based access, and secure auth are foundational—never bolted on after.
- BAA-ready Cloud infrastructure
- Weekly clinical review sessions
- EMR / EHR integration if needed
Pilot & Iterate
Deploy to your practice and peer network first. Real clinicians using real workflows generate the feedback that drives product-market fit.
- Deploy to your own practice
- Gather peer beta feedback
- Iterate toward paying customers
HIPAA Compliance Built Into Every Layer
Not a checkbox. An architecture. Every MVP ships with these compliance and security foundations.
Signed BAA
Business Associate Agreement executed before any PHI enters the system. BAAs in place at every infrastructure layer.
PHI Encryption
AES-256 encryption at rest, TLS 1.3 in transit. Encryption key management with automatic rotation on HIPAA-eligible cloud infrastructure.
Audit Logging
Every access to PHI is logged with who, what, when, and where. Tamper-proof audit trails ready for compliance reviews.
Role-Based Access
Granular permissions ensure clinicians, staff, and patients only see what they need. Minimum necessary access enforced by design.
EMR / EHR Integration
Connect your product to existing EMR and EHR systems so the right patient and workflow data moves where it needs to, without forcing teams into duplicate entry.
Backup & Recovery
Automated encrypted backups with tested recovery procedures. PHI is never at risk of loss from infrastructure failures.
Built for Your Specialty
Every clinical specialty has unique workflows, documentation requirements, and compliance needs. We build for the nuance.
Dentistry
Practice management, imaging, patient engagement, endodontics EMR
Physical Therapy
Home exercise programs, SOAP notes, scheduling, billing automation
Behavioral Health
Session notes, treatment plans, telehealth, insurance verification
Primary Care
Patient intake, charting, referral management, care coordination
OB/GYN
Gestational tracking, patient education, specialty documentation
Dermatology
Image-based documentation, async telemedicine, procedure tracking
Neurology
Specialty documentation, test result tracking, follow-up automation
Orthopedics
MSK documentation, imaging workflows, procedure scheduling, rehab coordination
Gastroenterology
Procedure prep, endoscopy workflows, referral intake, follow-up tracking
Cardiology
Diagnostic workflows, care plans, remote monitoring, referral coordination
Ophthalmology
Imaging review, surgical workflows, diagnostic documentation, referral coordination
Optometry
Vision exams, optical workflows, patient recalls, screening and follow-up
Allied Health
OT/SLP/nutrition workflows, home programs, progress monitoring
Why Practitioners Build Better Healthcare Software
You're not guessing at product-market fit. You're living it.
Years of Domain Expertise
Your clinical experience gives you conviction that no market research can replicate. You know the pain because you feel it every day.
Built-In Beta Users
Your practice is the first pilot site. Your professional network provides instant beta testers who share the exact same workflow problems.
Stronger Product-Market Fit
Clinician-founded products achieve stronger PMF from day one because the founder is the user. No customer discovery sprints needed—you are the customer.
Lower Churn, Higher Value
When the product is an extension of clinical practice, users rarely churn. Many achieve early revenue through reimbursable models or direct peer sales.
Not Another Generic Dev Shop
| Generic Agency | GoodWay | |
|---|---|---|
| HIPAA compliance | "We can add that later" | Baked in from day one |
| Clinical workflow understanding | Generic user flows | We map your actual process |
| BAA execution | "What's a BAA?" | Signed before PHI enters |
| EHR integration | Treated as a feature | Built as infrastructure |
| Pricing | $150K-450K+, scope creep | $25-75K fixed price |
| Timeline | 6-18 months | 8-12 weeks to pilot |
| Code ownership | Varies, often locked in | 100% yours, always |
Clinician-Founded SaaS is Booming
Healthcare practitioners are building the next generation of clinical software. The market is proving them right.
Frequently Asked Questions
Is HIPAA compliance included from day one?
Yes. Every MVP we build starts with HIPAA-compliant architecture: encrypted data at rest and in transit, role-based access controls, comprehensive audit logging, secure authentication, and a signed Business Associate Agreement (BAA). Retrofitting HIPAA later costs 3-5x more—we build it right from sprint one.
I'm not technical. Can I still build a SaaS product?
Absolutely. Most of our clinician-founder clients have zero coding experience. Your job is the domain expertise—you know exactly what the software needs to do because you live the workflow every day. Our job is translating that into production-ready software. We handle all technical decisions, architecture, and implementation.
How long does it take to build a healthcare MVP?
Most clinical MVPs take 8-12 weeks from kickoff to pilot-ready deployment. This includes clinical workflow mapping (1-2 weeks), HIPAA-compliant architecture setup, core feature development, and pilot deployment. EMR and EHR integrations can add 4-8 weeks depending on complexity and health system review timelines.
How much does a HIPAA-compliant MVP cost?
Our healthcare MVPs range from $25K-$75K depending on scope. A focused single-workflow tool (e.g., specialty charting, patient intake automation) starts around $25K. Products requiring EHR integration or multiple clinical workflows land in the $50-75K range. We'll give you a clear scope and cost upfront.
Do you sign a Business Associate Agreement (BAA)?
Yes. We sign BAAs with every healthcare client before any protected health information (PHI) enters the system. Our infrastructure runs on HIPAA-eligible cloud services with BAAs in place at every layer of the stack.
Can you integrate with my existing EHR system?
Yes. We build integrations with major EMR and EHR systems including Epic, Cerner, athenahealth, and others. We also handle the security questionnaire and BAA process with health systems, which typically adds 6-12 weeks to the timeline independent of engineering work.
I tried building with no-code tools but hit HIPAA walls. Can you help?
This is one of the most common situations we see. No-code platforms like Bubble or Glide lack proper BAA support, audit logging, PHI de-identification, and secure data flows required for HIPAA compliance. We take your validated concept and rebuild it on compliant infrastructure—often preserving your workflow logic while adding the security layer.
What happens after the MVP launches?
Most clinician-founders need ongoing iteration: user feedback incorporation, EHR integrations with additional systems, compliance updates as regulations evolve, and scaling support as adoption grows. Many of our healthcare clients become long-term partners with monthly retainers for continuous development.
Do I own the code?
100%. You own all source code, infrastructure configurations, documentation, and intellectual property. If you ever want to bring development in-house or switch providers, you take everything with you.
What specialties do you work with?
We focus on clinicians and healthcare operators across dentistry, physical therapy, behavioral health, primary care, OB/GYN, dermatology, neurology, orthopedics, gastroenterology, cardiology, ophthalmology, optometry, occupational therapy, speech-language pathology, and nutrition. If you're solving a workflow problem in one of these specialties, we can help turn it into software.
Turn Your Clinical Expertise Into HIPAA-Compliant Software
Book a 30-minute clinical discovery call.
We'll map your workflow, scope your MVP, and give you an honest assessment of timeline and cost—free, no obligation.