Turn Every Visitor
Into a Qualified Lead
Smart forms and multi-step funnels that capture, score, and qualify leads 24/7—while you focus on closing deals.
Paying for Traffic But Not Getting Leads?
Stop throwing money away on ads that don't convert. Calculate exactly how much revenue you're losing to poor conversion rates — and what optimizing your pages could mean for your ROI.
Stop Wasting Your Ad Budget
Every dollar you spend on traffic that doesn't convert is a dollar wasted. We've helped businesses increase conversions by 40-200% — turning the same traffic into 2-3x more leads.
Free 30-minute strategy call • No obligation
Capture, Score, Convert
A simple 3-step process to capture and qualify leads automatically.
Capture
Multi-step forms and smart funnels engage visitors with the right questions at the right time. Capture name, email, company, and needs—24/7.
Score
Intelligent lead scoring analyzes behavior, responses, and engagement patterns. Every lead gets a 1-100 score automatically.
Convert
Hot leads route instantly to your sales team. Warm leads enter nurture sequences. Everything syncs to your CRM automatically.
Everything You Need to Capture More Leads
Powerful features that work together to grow your pipeline.
Multi-Step Form Funnels
Break long forms into digestible steps. Progressive profiling increases completions by up to 60%.
Intelligent Lead Scoring
Score every lead from 1-100 based on behavior, responses, and engagement. Know exactly who's ready to buy.
Conditional Logic
Show different questions based on previous answers. Route leads to the right path automatically.
CRM Integration
Seamless sync with HubSpot, Salesforce, Pipedrive, and more. All leads flow directly to your existing tools.
Automated Follow-Up
From first touch to closed deal. Automated email sequences, nurture campaigns, and sales handoffs.
Conversion Analytics
Track form completions, drop-off points, conversion rates, and ROI with detailed funnel analytics.
Know Everything About Your Leads— Automatically
Basic form data isn't enough. Our AI enriches every lead with company data, tech stack, and buying signals so you can personalize at scale.
Firmographic Data
Company size, revenue, industry, location, and funding status—appended to every lead automatically.
Technographic Insights
Know what CRM, marketing tools, and tech stack your leads already use before you reach out.
Intent Signals
Identify leads actively researching solutions like yours. Prioritize the hottest opportunities first.
Contact Details
Direct dials, SMS-verified mobile numbers, verified emails, and LinkedIn profiles—so you can reach decision-makers directly.
Property Intelligence
Home age, square footage, roof age, HVAC system age, and replacement cycles—so you know exactly what each property needs.
Permit & Ownership Data
Recent renovation permits, homeowner vs. renter status, and property value—qualify leads before you call.
Perfect for HVAC, plumbing, roofing, and home services—know property systems and replacement cycles before your first call.
Clean CRM, Clear Pipeline
Duplicate leads cost you time, money, and deals. Our AI finds and merges duplicates automatically—even with typos and variations.
Fuzzy Matching
Catches duplicates even with typos, nicknames, and formatting variations that rule-based tools miss.
Smart Merge
Automatically preserves the best data from each record. Never lose important notes or history.
Multi-platform
Works with Salesforce, HubSpot, Pipedrive, and more. One-time cleanup plus ongoing prevention.
Works With Your Favorite Tools
Seamless integration with the CRMs, automation platforms, and field service software you already use.
CRMs
Automation
Field Service
Need HVAC Leads? We'll Deliver Them.
Don't want to build funnels yourself? Guerrilla Pipeline delivers exclusive, verified HVAC leads straight to your CRM—so you can skip the setup and focus on closing deals.
Guerrilla Pipeline
HVAC lead generation, done for you
Powered by Goodway's lead generation engine
Frequently Asked Questions
What types of lead capture do you support?
We support multiple lead capture methods: multi-step form funnels, embedded forms, popup forms, landing pages, and conversational AI. You can use any combination to match your conversion strategy.
What CRMs do you integrate with?
We integrate with all major CRMs including HubSpot, Salesforce, Pipedrive, Zoho, and more. We also support Zapier for connecting to 5,000+ other apps and custom integrations via our API.
How do multi-step forms improve conversions?
Multi-step forms break long questionnaires into smaller, less intimidating steps. This reduces form abandonment by up to 60%. Progressive profiling lets you ask for basic info first, then gather more details over time as trust builds.
How long does setup take?
Most customers are live within 48 hours. Our team handles the technical setup, configures your forms and funnels, and connects to your CRM. You just provide your qualification criteria and branding.
What's included in lead scoring?
Lead scoring analyzes visitor behavior (pages viewed, time on site), form responses, and engagement patterns to assign a score from 1-100. Hot leads are routed immediately to your sales team, while warm leads enter nurture sequences.
Do I own my data?
Yes, you own all your data. You can export it anytime, and if you ever cancel, we'll provide a complete export of all leads, form submissions, and analytics.
What data do you enrich leads with?
We enrich leads with firmographic data (company size, revenue, industry), technographic data (their tech stack and tools), contact details (verified emails, direct dials), and intent signals showing active buying behavior.
How accurate is AI data enrichment?
Our AI enrichment achieves 95% accuracy by cross-referencing multiple data sources. Data is continuously refreshed to prevent the 25-30% annual decay that affects B2B databases.
What property data do you provide for home services?
For home services businesses, we enrich leads with property age, square footage, roof age, HVAC system age, water heater age, recent permits, homeowner status, and property value—everything you need to estimate job size and prioritize service calls.
How does AI deduplication work?
Our AI uses fuzzy matching algorithms to identify duplicates even when names are misspelled or formatted differently. Smart merge logic automatically preserves the best data from each record.
Can you clean up my existing CRM?
Yes. We offer one-time CRM cleanup to remove existing duplicates, plus ongoing real-time prevention to stop new duplicates from entering. Works with Salesforce, HubSpot, Pipedrive, and more.
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